UNDER ARMOUR
Raised Dynamics
Under Armour Research
Raised Dynamics // ufcbaddy
2025
CGI — Kinetic Motion — Cloth Simulation
Architectural utility meeting performance-led CGI.
The Under Armour 'Raised Dynamics' study explores the structural limits of footwear through the lens of digital physics. Ufcbaddy developed a series of simulations that prioritize material realism over traditional beauty shots, focusing on how synthetic fibers react under extreme kinetic stress.
Strategic Branding
Integrity.
Developing a technical identity requires more than a logo. For Under Armour, we explored how the central branding occupies three-dimensional space—acting as a structural anchor for the surrounding simulated textile matrix.
Kinetic Study.
Macro Complexity.
HIGH_VELOCITY_IMPACT // 0.04s CLOCK
Tactile Fidelity.
A hyper-detailed study into the macro-textures of performance synthetic fibers. We analyzed the way weave patterns refract light in real-time environments to ensure visual parity with physical prototypes.